There’s an interesting article in Huh Magazine about the costs of a few widely-known logos.
Seeing the low price paid for some of the more iconic ones is a good reminder of how much value can be put into branding at the early stages of a business’ development by being creative, or by tapping into some professional creative talent.
We’ve talked about the value of branding before, but we’ve mostly discussed the trade-name or other word phrases used in conjunction with the business. Graphic logos are an increasingly important aspect of branding – in some industries, the graphic logo is a far more recognizable aspect of brand identity than the company name or any slogan.
Proceeding through the trade-mark registration process with a graphic logo can be difficult, but, as always, if you have any questions about it, please give us a call.
Scott R. Young