Ambush Marketing

There is word on the wire from the World Cup watch that several Dutch women have been arrested for engaging in a scantily clad “ambush campaign” to promote a Dutch beer at the games in South Africa.  And of course, as this firm officially supports the Oranje and all...

The World Cup, G20 and Bears

In the Greater Toronto Area we’re about to enter a few weeks that likely will result in some notable challenges for businesses including  absences of employees from the workplace. The World Cup starts tomorrow (Hup Holland! ) and with that, there may be a...