The Psychology of Debt Collection

What does the field of psychology have to say on how to collect a debt from your customer?  You may not think it has much to offer.  But you would be wrong. Consider what psychologists call the “anchoring effect”.  It’s a simple concept.  If you give a debtor a...

Ambush Marketing

There is word on the wire from the World Cup watch that several Dutch women have been arrested for engaging in a scantily clad “ambush campaign” to promote a Dutch beer at the games in South Africa.  And of course, as this firm officially supports the Oranje and all...